LRG (Lifted Research Group) is a company designed to overthrow the masses by influence. Their slogan is simple, "underground inventive, overground effective". At L-R-G they want to focus on the ones that are trying to pay their rent with their passions. Think of it as a support group for the independent and underground culture. They're trying to put the spotlight where it really belongs, because it is much more than clothing and concepts. It is a way of living. L-R-G, innovative essence for the above average person.